BodyBug reaches the market

"This investment takes BodyBug to an industrialized product for test marketing in spring 2011. It's a breakthrough for our game console that now reaches a new level and get to meet the market," said Jin Moen, president and founder of Movinto Fun and innovator behind the unique patented BodyBug - a dancing game console.

In connection with the issuance moving company headquartered in Åre Municipality, Jämtland. There will also be a development and marketing platform to be established in cooperation with Peak Innovation, and this fall it will be current with recruitment.

"To me that is together in exile feels the move to Åre particularly exciting. We see great opportunities in the dynamic Åre offers. BodyBug's lifestyle product, designed console that encourage movement and health and it's characteristics that also carried by Åre "says Marie Persson Björkman, Executive Chairman and Founder of Movinto Fun.

Movinto Fun AB develops and commercializes innovative interactive entertainment products driving the world. The company was founded in 2007 by Ph.D. Jin Moen and M. Sc. Marie Persson Björkman. www.movintofun.com

BodyBug ® is a mobile motion-based gaming console and related games and online services directed to the target group of young girls in a global market. The product is a spinnoff from research in dance and interaction design at the Interactive Institute and KTH. BodyBug is Movinto Fun's first product reaches the market. www.bodybug.se, www.facebook.com/bodybug, www.youtube.com/thebodybug

Peak Innovation stimulates research and business development in the areas of tourism, sports and outdoor activities. Peak Innovation has operations in Åre and Östersund, and is part of VINNOVA's program VINNVÄXT in which twelve leading growth areas funded for ten years. www.peakinnovation.se