STING Capital - not necessarily a long-term investors

STING Capital’s guiding principle is to focus funding specifically at the early stages of business development &en-dash ; when few alternative sources of financing exist. We do not necessarily consider ourselves long-term investors. We want to support firms to allow them to grow as rapidly as possible to attract new investors to devote time, experience and capital in businesses once established.

To make this transition as smooth as possible, STING Capital prefers to attract convertible loans for the initial investment round, which makes transferring loans to new investors easier. We invest jointly with existing investors, business coaches, venture capital companies and institutional investment houses.

STING Capital puts great emphasis on and actively seeks close relationships with our business coaches and venture capitalists. This also applies to our Nordic and international investors. We aim to become the best feeder of start-up companies to the venture capital market. Our strategy involves regular meetings between start-up companies in early phases of their development with our business coaches and hand-picked venture capital funds. This is not designed to attract investment immediately &en-dash ; but to foster an equal relationship between companies and potential future investors.

Many business ideas or product concepts are at such an early stage of development that venture capital funds are unwilling to invest. Despite this, the idea could be extremely interesting &en-dash ; but needs a further year or two of growth to meet investment criteria. In such situations, we want to be on hand as a natural partner and potential investor.